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Aaron Neville

by Metroland Staff on May 22, 2013



“The touch, the feeeel, the fabric of our liiiives.” Does it reflect poorly on us that this—his commercial jingle for Cotton Incorporated—is the first hit that comes to mind when someone mentions New Orleans legend Aaron Neville? After all, the angel-throated 72-year-old has more Grammys, No. 1 hits, movie soundtracks and national anthem appearances to his name than almost anyone else. But, man, that voice is a double-edged sword, so distinctive that anything it sings will stick in your head for decades—even ad pitches for textile conglomerates. Neville’s new record is My True Story, and he’ll perform selections on Saturday. (May 25, 8 PM, $34-$75, 87 Marshall St., North Adams, Mass., 413-662-2111)