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Lost
in Space
Satellite
TV providers work to ensure progressive voices stay earthbound
By
Mindy Farabee
Free
Speech TV accepts neither corporate sponsors nor government
funding. A rabidly independent national news and arts outlet,
the network is one of the few places to watch the video component
of Amy Goodman’s popular radio show Democracy Now!—a
sitting-in-the-studio affair that gives the radio experience
a fuller context and encapsulates FSTV’s progressive stance.
But Goodman’s political Molotov cocktails are just one weapon
in FSTV’s eclectic guerilla approach. On any given day, viewers
can tune into a smorgasbord of you-won’t-see-this-anywhere-else
fare, be it installments from its Monkeywrench Cinema series
of experimental short films, a documentary in which investigative
journalist Greg Palast connects the dots between the White
House and California’s recent energy crisis, or in-depth news
analysis from a gay and lesbian perspective.
FSTV
bills itself as the only national progressive network in the
country. This has been the case going back to the 1990s, when
the Denver-based station was aptly called The 90s Channel
and carried by cable provider United. But in 1992, a company
called TCI bought out United and, suddenly and without explanation,
made clear its desire to shut The 90s Channel down.
“[What
happened to us] is emblematic of what’s happened to media
in the U.S. over the past few years,” says Jon Stout, the
general manager of both The 90s Channel and its reinvention
as FSTV. “One of the first things TCI did upon taking control
was send us a letter announcing their intention to take us
off the air.”
Through a court order, he says, they were able to get a stay
of execution which lasted through the remainder of the channel’s
lease agreement. But once The 90s Channel came up for renewal,
TCI presented the non-profit with two choices—an astronomical
rate increase or a swift demise. “It was a legal way of saying
no without saying no,” Stout says. “They never gave us an
explicit reason, but TCI is owned by John Malone, who is known
for his arch-conservative views. He’s friends with people
like Newt Gingrich. [We were] at odds with his worldview.”
According to federal legislation, Malone’s worldview isn’t
supposed to allow him to cherry-pick what all’s piped into
your television. The “airwaves” belong to the people and the
government leases them out to corporations on our behalf,
and in return, 4 percent of the satellite spectrum is set
aside to broadcast nonprofit programming in the public interest.
Similarly, cable providers have to make room to a small number
of locally produced public-access shows. But vague wording
and lax enforcement in this age of omnivorous media consolidation
have conspired to erode media diversity and empower media
moguls.
Unbowed after their run-in with TCI, Stout and 90s Channel
head John Schwartz regrouped and resurrected their platform
as Free Speech TV. Across the country, the channel is currently
available in 25 million homes via a patchwork of regional
cable providers, public-access programming, college campuses,
and satellite options, with Dish Network—a direct broadcast
satellite provider (or DBS) in the number two slot behind
Rupert Murdoch’s DirecTV—providing the largest single boost
to their numbers. But ever since the TCI debacle, in many
markets—including Los Angeles, the second largest media market
in the country—it’s damn hard to tune in to the U.S.’s only
all-liberal television station.
‘There
are now a lot more media outlets around, but many of those
outlets have been dominated by conservative voices,” says
Peter Hart of the media watchdog Fairness and Accuracy in
Reporting. “It’s a trend that appears to be continuing.”
“A
prime example is the number of voices that appeared on the
nightly news in the run-up to the Iraq war who supported the
administration, as opposed to voices calling for an alternative
course,” says Stout. “The proliferation of outlets lends the
impression that there’s a proliferation of voices, but what’s
accompanied this explosion of outlets is consolidation of
ownership.”
Annually, usually each summer, satellite networks are required
to inventory their spectrum. If they’ve grown in audience,
they need to increase their “set-asides.” Every year, a slew
of would-be broadcasters submit detailed applications hoping
to be one of the chosen few to get tacked on to the end of
a 500-plus-channel orgy of commercial programming. For seven
years, FSTV has been asking for one of those slots. This summer,
they’re asking again.
And now for an ironic twist. In early April, DirecTV announced
that shareholders had approved a move by Rupert Murdoch, who
just three years ago aggressively acquired the DBS network,
to sell off the company to Liberty Media, a growing conglomerate
headed up by none other than—wait for it—John Malone.
As it is, we Americans have but two DBS providers—News Corp.’s
DirecTV and Echostar’s Dish Network—to choose between. A few
years ago, Echostar suggested a merger; the FCC said no, thanks
to some serious lobbying by media reformers, Murdoch, and
people who wanted to do business with Murdoch. But now that
your phone company just won the right to also be your cable
company, there’s much speculation that DirecTV could soon
reintroduce the idea of a merger, this time arguing that the
telecoms are injecting enough competition into the market.
And perhaps, the pundits say, Malone is getting ready for
that day.
In the meantime and in practical terms, swapping Malone for
Murdoch probably doesn’t change much for the FSTVs of the
world. Despite unofficial murmuring within Murdoch’s empire
that the progressives made an impressive case in their bid
to be granted a set-aside, the official word has always been
no.
“They
don’t have to explain why,” says Stout. It took six years—from
1992 to 1998—for the FCC to come out with rules governing
how to fill the mandated 4 percent. After such thoughtful
consideration, it ultimately decided to leave the decision
to the discretion of satellite providers themselves. Stronger
regulations, they worried, could hamper the satellite networks’
ability to compete most effectively with cable, which heretofore
had monopolized pay TV.
Anyone curious as to whether this leeway has lent itself to
abuse could ask the Brooklyn-based Hispanic Information &
Telecommunications Network. For three years, DirecTV carried
HITN, the only Latino-owned and -managed nonprofit public-interest
educational television network in the country, as a set-aside.
Two months ago, DirecTV informed the FCC they would be dropping
HITN, effective June 30. The company claimed it was replacing
HITN with Spanish language programming they believed “would
be of greater interest to its subscribers.” They made their
decision immediately after HITN filed comments with the FCC
opposing the Liberty-DirecTV deal on the grounds it would
curtail diversity in the media. After stories about the controversy
appeared in the trades, there are some indications that DirecTV
is rethinking the move.
DirecTV and Dish Network do both carry Link TV, which seeks
to provide Americans with a multi-national perspective on
news, politics, and the arts. It’s not an overtly progressive
channel, but progressive ideas do get representation. Link
TV is one of the only other places you can find the video
feed for Democracy Now!
But “what’s troubling is that what’s carried on the set-asides
is often duplication of what’s already airing on the pay channels,”
says Andy Schwartzman, president and CEO of the Media Access
Project.
“It’s
instructive to take a look at who has been selected,” Stout
adds. “What’s found there is a large number of evangelical,
religious broadcasters.” Religious broadcasters have always
had a well-funded place on U.S. airwaves; still, of the 14
nonprofit channels on DirectTV, for example, eight of them
are religious broadcasters, which is nearly 60 percent. When
considering both satellite networks, approximately 40 percent
of the nearly 40 nonprofit channels being carried on Dish
Network and DirecTV had been awarded to entities like the
Mormons, Trinity Broadcasting Network, and the National Religious
Broadcasters. That last bunch, interestingly enough, double
as one of the most powerful lobbying forces on Capitol Hill,
and were granted their slot on DirecTV after helping pave
the way for Murdoch’s acquisition of the company.
So is it simply time to give up on TV? Web surfers in search
of unmediated news, after all, can log on to any number of
dot-orgs, like Indymedia, Undercurrents, or Alternet, and
bypass the powers that be.
“Potentially,
over time, that might be the case,” Schwartzman says. “But
the penetration of broadband, especially among lower incomes
and rural communities, who make up the bulk of satellite customers,
is low.” Besides, for now, squinting at a computer screen
can’t compensate for the picture quality of a television set.
“Over-the-air television, cable, and DBS aren’t going away
any time soon. Comcast’s stock is doing fine,” Schwartzman
adds. “And John Malone just spent how many billions to buy
DirecTV?”
Billions are something FSTV doesn’t have—its entire annual
budget tops out at $2.6 million—but it’s governed by a philosophy
placing a higher premium on integrity than flashy special
effects. “Even if Democracy Now! had the same budget,
it wouldn’t look like CNN,” says Sam Durant, an L.A.-based
artist who recently organized a fundraiser dumping $95,000
into FSTV’s coffers. “For corporations, the news is superfluous.
It’s just about selling ads, so you have to work to keep the
viewer’s attention. With independent media, it’s about the
content.”
And thus, despite the hype that Americans are slavish consumers
of infotainment who can’t be bothered to pause their relentless
clicking for any image that isn’t blonde, exploding, or bleeding,
FSTV’s demographics are reflecting back a more nuanced picture
of the country. Rural America, by and large, is not wired
for cable, and as such gets much of its window to the outside
world through satellite TV. Through its presence on Dish Network,
FSTV has found itself increasingly popular in places it barely
expected to be tolerated.
“It’s
given me a deeper understanding of the country,” says FSTV
CEO John Schwartz. “Other people categorize their thoughts
in ways I wouldn’t. I couldn’t do this, but other people can
watch Free Speech TV and listen to Rush Limbaugh. When I answer
phones during our pledge drives, it gets to be so that I can
finish people’s sentences. Over and over again, I hear them
say ‘it’s a lifeline.’ ”
And that’s not just true in the hinterlands. According to
the channel, in East Cleveland, Ohio, municipal authorities
had an idea: What if we cancelled Fox? And what if we replaced
it with FSTV? There’s a thought to talk you back off the ledge—a
major Midwestern American city sporting a flagrantly progressive
major news network. That East Cleveland could entertain such
a notion is precisely what the United States government once
intended. That they could lose the right to do this is what
the telecom industry is busily ensuring.
Mindy
Farabee is a regular contributor for Los Angeles CityBeat
where this article first appeared.
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