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Building
an A-Team
You
may offer top-shelf liquor and serve delicious food, but your
establishment will fail without the right bar staff
By
Shawn Stone
‘Honesty.”
That’s what my friend, who has been a bar manager at a
big, successful suburban restaurant for years, says is the
most important quality in an employee.
If someone is honest, “Ken” (not his real name, for reasons
about to become glaringly obvious) can forgive a lot. Take
the case of one former employee who was honest, skilled, fun
to have around—and given to smoking pot before showing up
for work.
Under
normal conditions, this wasn’t too much of a problem. Weekends,
however, were another matter; the volume of business required
senses not dulled by the weed. So Ken laid down the law: “Saturday
nights you gotta be fuckin’ straight!”
Listening to Ken’s stories, it’s amazing to learn about the
number of people who want to work in the hospitality business
who have absolutely no idea that they’re unsuited for
the hospitality business. People getting into the bar business
need to understand a few basic things, Ken explains. For one
thing, you can’t just start out as a prime-time bartender.
You’ll have to start out as a barback, stocking the ice and
other supplies.
Also, he says, “you’re working when everyone else has the
day off, like Christmas and New Year’s Eve. You have to work
weekends.”
He remembers one applicant who did well in an interview, up
to a point. Ken was almost settled on hiring the guy, when
he mentioned that the would-be employee would have to work
Saturdays.
“I
can’t work Saturdays,” the man replied. “I chill.”
Ken responded, incredulously: “You what?”
“I
chill.”
Needless to say, the fellow was not hired.
Asked what she looks for when putting together a staff, Tess
Collins, owner of the Albany mainstay Tess’ Lark Tavern, answers
(only half kidding), “people that give a shit.”
When Collins sits down to talk with a couple of Metroland
reporters on a recent weekday evening, both the front bar
and the back dining room are packed. The waitress is in overdrive,
efficiently taking orders and serving up drinks and food.
And Collins is helping her: She seats people, brings over
silverware, takes initial drink orders and refills water glasses.
Asked about this, Collins explains that “the girls aren’t
afraid to help me, because I help them. We’re a team.”
Collins explains that “the owner sets the tone.” When the
staff see how much work she is willing to do, there’s no way
resentments are going to build up. It’s all about, she adds,
“team spirit.”
And diversity.
“We
have people from 21 to 55 working here,” Collins says. This
age diversity also reflects the Lark’s clientele—as does the
ethnic diversity of the staff.
Collins also says that it’s about “family,” in the sense that
the staff have to be able to work together smoothly and, well,
just plain-old get along. In other words, she doesn’t hire
people who don’t play well with others.
“It’s
not who you hire,” Collins says, “it’s who you keep. I’ve
had really great employees that I’ve fired for being catty.”
There is also the matter of balancing personalities. Collins
explains: “Everybody has different strengths. For example,
on one shift, I’ll pair somebody that’s social with somebody
who is antisocial.”
Whatever Collins is doing, it seems to be working. In a little
over an hour seated in the crowded, busy dining room, no one
has come up to her to complain; the waitress hasn’t had to
bring any problems to the owner. On the other hand, during
the 15 minutes Collins sits with the reporters, three customers
stop by to say hello (and give her a kiss).
And the only people chilling are the customers.
That’s
Entertainment
The
path to hosting live music in a bar has more hurdles than
a track-and-field meet
By
John Brodeur
Turn
around the open sign. Take down the barstools. Wipe off the
tables. Stock the liquor. Pay the ASCAP license. WTF?
Starting up any new business takes guts, organization and,
ultimately, a fair amount of scratch. The bar business is
certainly no exception to the rule. And when a bar owner decides
to bring live music into the equation, the associated concerns
and costs pile on like a rugby scrum.
“Starting
up a new venue is not easy, especially in today’s business
economy,” says J. Kip Finck, owner of decade-old Clifton Park
nightclub Northern Lights. “The larger the venue, the more
obstacles you face. The different types of music that you
need to cover”—Finck’s venue, being a music venue primarily,
hosts music of all genres—“make staffing and security issues
very challenging. The larger the venue, the more money that
is needed for operating costs in order to stay afloat on a
daily [or] month-to-month basis.”
Operating costs. Right. So besides the regular costs, like
electricity and liquor and licenses, you have your additional
bartenders—Northern Lights sometimes operates as many as three
bars simultaneously depending on how big the show is, and
as anyone who’s ever been to a club concert knows, alcohol
is very popular among rock & roll fans. Then you’ve
got to hire security personnel (or “bouncers” depending on
what kind of night the club is having). Don’t forget the sound
and lighting engineers (though many smaller clubs might have
one person covering both).
And you have to pay the band, too. Without the band, you wouldn’t
have the live music, obviously. So where does the money come
from?
“Larger
venues such as Northern Lights depend on three main ways to
cover our bills,” Finck says. “Ticket sales are needed to
pay larger band guarantees and show expenses. Restaurant and
bar concessions of these larger shows are needed to pay the
bulk of our monthly bills. Smaller local shows, room rentals,
and special events also contribute to the bottom line.”
Oh, and there’s another thing: performance-rights licenses.
What are those? In brief, a handful of performance-rights
organizations, or PROs, handle the distribution to songwriters
and musicians of money collected from public performances
of their copyrighted music. “Public performance” is the term
used to identify everything from the use of a theme song on
a television sitcom, to the background music played in a hair
salon to, of course, a physical performance by a band.
Live-music venues, bars with jukeboxes, as well as any other
public place that intends to pipe recorded music into their
space, are required to purchase a “blanket license” from each
of the PROs to cover all of the music “performed” in their
venue. And the licenses aren’t cheap: The cost to a nightclub
for a blanket license from just one PRO can exceed $1,000
a year; most venues are expected to obtain licenses from at
least the two major PROs, ASCAP (American Society of
Composers, Authors and Publishers) and BMI (Broadcast Music,
Inc.).
Finck recently found Northern Lights on the business end of
a lawsuit—to the tune of a $40,000—from BMI among others,
for not keeping these licenses current, facing his venue with
some serious financial distress. But Finck’s club is more
of a scapegoat than an exception to the rule; lots of venues
(and hair salons) either let these licenses lapse or bypass
obtaining them altogether. Sure, the cost can be prohibitive,
but silence is more so. Couple that with a flagging economy,
and 2008 looks like a tough time to be in the live-music business.
But Finck, who says he’s been “involved in one capacity or
another in the restaurant, tavern or club industry” since
he was 16, says it’s possible to make it work. “I think our
business is very cyclical. I have always believed if you can
expand or make it in a down economy you will be in good shape
when the good times come back. Yes, you must tighten your
belt and try to do events that limit your risk factors. However,
at the same time, you must stay true to what you love and
what has proven to be successful in the past.
“Ultimately,
finding your own niche is the key to long-term success in
this and most any business.”
Lessons
in Civility
Running
a bar is not always drinks and laughs— occasionally someone
has to get tossed out on their duff
By
David King
‘It’s
like this,” says a former bouncer named Cole, “you’re at the
door of this club and you get your orders from the guy/girl
who owns the place, plus the bartender. The bartender equals
your boss for the night. If they are in a shitty mood they
can make your whole night suck.” The 6-foot-9-inch-tall former
bouncer recalls that during his first week on the job in a
rough-and-tumble Lansingburgh bar, “I had to pull a 400-pound-guy
off of the guy I was replacing.” To make things even more
pleasant, the former bouncer notes the man “pulled his penis
out in the bar.”
Needless to say, life as a bouncer is not a cakewalk, and
making sure your bar is customer-friendly means that sometimes
you have to be not so friendly to some customers. But according
to Tess Collins, owner of Tess’ Lark Tavern—Metroland
readers’ pick winner for 2007 and 2008 Best Bar—having a good
relationship with your customers and knowing the community
can ensure that you and your staff will spend more time serving
drinks in a friendly social environment than rolling around
with an inebriated 400-pound-man on the floor.
“Start
drinking here and annoy people elsewhere,” reads a sign that
hangs in Collins’ Lark Tavern. Collins doesn’t have much of
a problem with rowdiness in her bar because, as she points
out, she knows and is friends with most everyone who frequents
her Madison Avenue establishment. That doesn’t mean Tess or
her staff never have to intervene sometimes when a customer
has had one too many.
“People
who have had too many already don’t usually come in and start
trouble because they say, “Uh oh, Tess is going to yell at
me,” she explains. But Tess does employ two bouncers. One
of them, Mike Guzzardi (better known to some locals as “Grubby
Mike”), is a local musician and longtime regular door man
at Albany shows. He has been with Collins for years, and Tess
says it is because Guzzardi is trustworthy and socially responsible.
“They
are more like money collectors,” says Collins. “I talk to
people more than they do. I know when someone has had too
much to drink and I intervene when they get into arguments.
I’ve had Mike Guzzardi telling me to calm down,” she laughs.
“In
my bar, you have people in the Spitzer administration hanging
out with punk rockers, and lawyers asking the advice of young
musicians. I have more trouble with the yuppies from out of
town who feel entitled than I do with the kid with the tattoos
and nose ring,” she explains. Collins insists that by knowing
her neighborhood, befriending customers and learning her bar
patrons’ limits, she makes sure that everyone has a good time.
Collins has been known to drive customers home rather than
tossing drunks out by the scruff of their neck. Her doormen
know to tell her when it is time to offer someone a ride instead
of lumping on the head or tossing them out on their duff.
“It doesn’t always help to be a tough guy,” she says.
“I
was once punched in the face by the same set of female twins—in
the same night,” says Cole, the anonymous bouncer from a Lansingburgh
bar. “It’s like your job is babysitting people who are drunk
and on drugs.”
As it stands, Collins says most of her problems come not from
clients but from incidents outside the bar. She says people
from outside the community visit Lark Street sometimes to
drunkenly cause trouble, but she says the Albany Police Department
is always responsive to her calls. “They don’t get many calls
from me,” she says, “so when I do call they get here fast.”
Cole is not unhappy that he is no longer involved in “babysitting
drunks” in a bar. “I do carpet installation and home renovation
now and it pays the bills with this recession we are headed
into,” he says.
And on the even-brighter side, he hasn’t spent any nights
wrestling around on a bar floor with a 400-pound man, and
he has not recently been punched in the face by a set of twins.
dking@metroland.net
The
Good Old Days
Bar
owners lament that New York state liquor laws are frustrating
and unfair
By
Chet Hardin
It used to be that a restaurant owner could call a supplier
and say, I want to tee off at 9 AM at the golf course in Saratoga
Springs, and I want my rep to be there. And hey, presto! Not
anymore.
“There
used to be a lot of wheeling and dealing,” I’m told, doing
an interview over a beer. It’s a sad story of pining for the
good old days, and lamentations of the draconian present.
“There
used to be a lot more napkins, coasters, signage. A wine rep
would open a bottle for you to sample, and then leave it on
your bar. And you could sell it, make an extra $30. Now they
cork the bottle and take it with them.”
Restaurants could get menus laminated, glowey signs to hang
over the bar, free kegs, and cases of liquor at deeply discounted
rates. Nowadays, nothing—it’s a hassle just to get Stella
Artois glasses or Guinness coasters.
“The
way it was before, that’s the way business oughta be,” another
restaurant owner tells me, the golfing and wheeling and dealing,
and the government staying the hell out of it.
The way it was before came to a crashing halt back in October
2006, when then-Attorney General Eliot Spitzer announced the
end of a months-long investigation by his office into the
illicit dealings that made doing business so enjoyable. The
investigation uncovered that over a two-year period, nearly
$60 million was spent by wholesalers and suppliers on these
benefits, as an apparent effort to curry favor from bars and
liquor stores, and as a result, wholesalers and distributors
paid around $4 million in fines and costs. The New York State
Liquor Authority, which polices liquor sales, licensing, and
so on, cracked down in an attempt to make everything “fair.”
But it still isn’t fair, one particularly worked-up restaurant
owner insists. Liquor stores are able to stock their shelves
with booze bought at a lower price than most restaurants,
because the liquor authority still allows discounts based
on quantity purchased. “So a liquor store can buy five cases
of wine and get a cheaper rate than me, cause I only buy a
case or two at a time. Or like Jameson, I might go through
a bottle a week, and a liquor store might sell a couple bottles
a day.” So liquor stores buy in bulk, at a discounted rate,
and the restaurant pays the full price.
It is protectionism of the worst kind, he bellows at me, meant
to keep the playing field level and to ensure that competition
doesn’t drive liquor prices down to sinful levels.
Not fair, right? I am asked.
Another aspect of this business that flat-out drives restaurant
and bar owners crazy are the apparent monopolies established
by state regulation. Simply put: A bar can buy Jameson only
from one distributor in a county. Cuervo? Una distribuidor.
Jack Daniels? Just one. And if any distributor tries to break
that rule and muscle in on someone else’s turf, they are gonna
get smacked around. The right to sell booze is given to only
one company per territory—sounds a little like the kind of
deal that would get hashed out in a backroom somewhere.
But even under the most draconian state, the capitalist spirit
of getting something for less will thrive, I’ve heard. It’s
the human way. And I am told in a leaned-in, whispered, I-ain’t-saying-what-I-am-saying
tone, that although the state has stepped up its policing,
cracks have already begun to appear. The more aggressive sales
reps are already working hard to find ways to bring back the
good old days.
chardin@metroland.net
A
Shot, a Beer, and a Niche
How
do bars develop a unique atmosphere and sustain a loyal clientele?
By
Kathryn Lange
A
gruff voice, falling somewhere around the center of the scale
between scolding grandmother and chain-smoking trucker, answers
the phone at Margie’s Grill. “Margie is not here,” grumbles
the voice, which sounds conspicuously like Margie. “She won’t
be in till much, much later,” the voice insists, growing more
stern, “and she won’t want to talk to you. She’s not a real
phone person.” Click.
I want to talk to Margie about how bars develop a niche for
themselves. How, with hundreds of drinking establishments
hanging their shingles in the Capital Region, bar owners create
an individual atmosphere that draws a specific and, hopefully,
loyal clientele. But here I am, my pen poised over my notebook
and a dial tone humming in my ear.
The folks at Tryst Ultra Lounge can’t hear me over the “oon
ta oon ta” throb of their club music, and a daytime call introduces
me to the audibly sexy and smiling Australian girl on their
answering machine, who thanks me for calling and wish me a
wonderful day. Brown’s Brewing Co. echoes with the din of
conversation, and even the big honchos are too busy with customers
to break for an interview.
I am getting nowhere. And yet the more dead ends I hit, the
more questions that are left unasked, the clearer the answers
become. Creating a niche is, in large part, about people.
Being individual is about individuals—how their attitudes
shade the atmosphere.
That gruff voice on Margie’s line is exactly what draws people
to Margie’s. The hole-in-the-wall on 4th Street in Troy is
defined by its proprietor. She doesn’t just sound like a scolding
grandmother, she runs her bar like one. A large chalkboard
on the bar’s wall bears a list of people Margie isn’t speaking
to. The power company has been on there. I half expect that,
by now, my name might be scrawled there too. If you “cuss”
in Margie’s bar she’ll boot you to the curb. While I never
literally had my mouth washed out with soap, I do recall,
with peculiar sentimentality, my own grandmother’s paradoxical
ability to speak her mind and mind her manners. Listening
to that dial tone, the crooked smile on my face told me exactly
why people sidle up to Margie’s counter.
Tryst Ultra Lounge on Broadway is marketed as Albany’s “most
exclusive” and “sexiest” nightspot. If she walked into Tryst’s
thumping club music and light shows, if she saw the cocktail
tables built into curtained beds, and the scantily clad college
girls draping themselves over the college boys lounging on
said beds, Margie probably would drag the kids out by their
ears. But the whirling lights, the dancing, the mod bar and
chic seating—even the perky Aussie on the answering machine—demonstrate
that Tryst is making every effort to define itself as a trendy,
exotic enclave in what I’m guessing much of Tryst’s clientele
might consider an otherwise hum-drum town. I’m guessing this,
of course, because they’re there, and not sitting on their
stoop tipping back a beer like I’m more apt to do.
Troy staple, Brown’s Brewing Co., on the other hand, is spacious
but cozy, with two stories of wide plank wood floors, a massive
bar, and a patio out back. A small stage near the bar makes
room for live music, which enlivens the atmosphere but doesn’t
drown out hearty conversation. The whole place gives off the
rustic, earthy smell of homebrew; all 11 of Brown’s signature
ales and lagers are brewed on the premises. The space is comfortable
and familiar—and so is the crowd. The bosses are too busy
to talk to me, because they’re caught up with customers, building
that homespun, home-brewed rapport.
One bar owner does find time to chat with me, and reminds
me that—while some bar owners create a niche with practiced
intention and some develop their atmosphere over time—there
is that rare instance where the place itself is a curious
niche of history and community, and the bar owner serves mainly
to keep it alive. Daniel Osman purchased the Dream Away Lodge
in 1997, a place he describes as a “70-year-old brothel on
a mountaintop that used to be a speakeasy, and already had
a niche of its own.” The Dream Away is housed in a 200-year-old
farmhouse deep in the October Mountain State Forest in Becket,
Mass. “Just far enough outside of town,” say Osman, “that
you can get away and misbehave.” Full of kitsch, and steeped
in history, the Dream Away boasts a hefty live-music program,
four-course dinners, wooded walks, even a monthly burlesque
“anti-art school” life drawing class with “Dr. Sketchy.”
>From
steak dinner inside to long-neck Buds on the porch, the Dream
Away Lodge caters specifically to everyone and no one. So
how do you create a niche like that? According to Osman, who
claims that the Dream Away fell into his lap after he left
“an illustrious, or, I should say, unnoticed theater career,”
he saw the potential in the ramshackle mountaintop lodge.
“But it was a 70-year-old brothel and speakeasy,” Osman chuckles.
“How much smarts does that take?”
klange@metroland.net
2008
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