Mayor Jerry Jennings and city officials have discovered an
interesting phenomenon. People in the Capital Region not only
like having their names on things, they’re willing to pay
for it. That’s why the city is looking to its wealth of narcissists
to fork over some much-needed cash for the Palace Theatre
Dubbed “Sponsor a Seat,” the fund- raising campaign works
like this: For a $250 donation, sponsors will receive a personalized
brass plaque attached to the arm of one of the theatre’s newly
refurbished seats in the orchestra or lower-level balcony
sections. With a $150 donation, sponsors will get a plaque
in the upper level balcony. All donors will also receive a
one-year charter membership, which entitles them to advance
show information and a listing on the donor page in the playbill.
The “Sponsor a Seat” program is but a few days old, and only
34 of the theater’s 2,829 seats have been sponsored. But city
employee Katie O’Malley isn’t worried about reaching the projected
goals. “You’re talking to someone who sold 11,455 bricks for
the Hudson River Way,” she said.
O’Malley also offers a guarantee that the personalized brass
plaques will last the lifespan of the seats, hopefully a slightly
longer existence than their brick counterparts on the footbridge,
some of which have fallen into disrepair already.
If campaign organizers do manage to get all of the seats sponsored,
they will have raised close to $450,000, a solid chunk of
the $3.5 million needed for the first phase of renovations.
When all is said and done, all of the Palace’s seats will
be completely refurbished with contemporary fabrics and modern
mechanical components, the ceiling and walls will have a fresh
coat of paint, and a variety of other improvements will have
If you are interested in “Sponsoring a Seat” you can log onto
palacealbany.com or call the Palace Theatre business office
to South Troy
re-created Burden Water Wheel mural, at the intersection of
Burden Avenue and Mill Street in Troy, is nearing completion.
Designed by Troy artist Kevin Clark, and a project of Capital
District Community Gardens’ Troy Gateway Initiative, the mural
replaces its deteriorated predecessor. As CDCG project coordinator
Doug Melnick explained in a press release, great care was
taken in choosing materials to ensure that the mural would
be long-lasting—the paint itself is supposed to last for 100
years. Troy-based Sage Brothers Painting donated $5,000 in
materials and services to the effort, which should be completed
by Nov. 4.